Testimonials

Sue Estes John worked with me as a personal sales coach and provided input on our sales communications. John is an "outside the box" thinker and provides solutions to convey powerful messages that focus on individual client needs. We don't take a "cookie cutter" approach...Click here for the rest of the testimonial

Jim Scheuerman I first had the privilege of meeting John at Dream Kitchens. Through this association, I began to realize that John was the real deal and his words were always followed up by action. There was no smoke and mirrors. When you work with John...Click here for the rest of the testimonial

Bob Morris I've personally known John for over 20 years. He was one of my best students at the University of Wisconsin-Whitewater. Since that time I have been impressed by John's career growth and development. If you want to improve your sales, raise your level of awareness in the marketplace, or align your communications to...Click here for the rest of the testimonial

Chuck Mefford Creative, energetic, experienced and most of all someone you can trust your business with. John is a "get it done" kind of guy who...Click here for the rest of the testimonial

Terry Healy-Lemke Manager Search and Placement - Celerity Staffing Solutions It has been an absolute pleasure working with you. Your approach to Sales Training is very refreshing, motivating, and produces excellent results. Thank you very much for all of your wonderful ideas...Click here for the rest of the testimonial

Kurt Sipple President - Applied Tech John has been instrumental in helping us develop our sales process. He is a master at facilitating a thought-provoking and motivational discussion. His breadth of experience and no-nonsense approach... Click here for the rest of the testimonial

Mary Claire Lanser Lanser Public Affairs - On behalf of United Ethanol LLC My firm manages public affairs for many clients in rural communities, including United Cooperative. We have been involved with securing... Click here for the rest of the testimonial

Kevin Patrick Before I was promoted to Sales Training Coach, I worked as a Sales Consultant directly for John, John is one of the most employee-focused managers for whom I've ever worked. By employee-focused, I don't mean "micro-manager". John's focus was...Click here for the rest of the testimonial

Diane Walder Director of Communications - Badger State Games On behalf of the Wisconsin Sports Development Corporation, I want to thank you again for your outstanding work in developing the Badger State Games billboard campaign. I approached you... Click here for the rest of the testimonial

Jennifer Walker John Russell is an expert when it comes to developing relationships with his clients and understanding their needs. He also makes sure that he is a dependable resource when it comes to Sales Strategies and understanding your own clients better. John has taught me...Click here for the rest of the testimonial

Marv Holewinski WeatherTime Radio Network I am writing this letter in reference to John Russell. For nearly 30 years, our weather consulting company has been providing radio stations throughout the Midwest, with customized, on-air, weather reports... Click here for the rest of the testimonial

Kim Pratt John has a keen eye for a customer's needs and has a direct detailed plan to reach each goal. I've seen John diagnose a problem for a client, create a detailed game plan and work that plan with tremendous results...Click here for the rest of the testimonial

Van Nutt Executive Director - Middleton Chamber of Commerce I have had the pleasure of working with John Russell, principal of The Business Source, for over a decade. We have served together in Middleton Chamber of Commerce leadership capacities, on multiple... Click here for the rest of the testimonial

About Us

This is the core challenge.

One person business consultants can't bring a full suite of services to address multiple issues all related to and required to increase sales. Typical agencies are staffed with people who have never owned or run a business. Their core competency is limited to advertising.

We are a small business and we stand for small businesses. Our mission is to create smarter, better and faster solutions to help you solve your sales and customer development challenges.

The Business Source LLC customer development process begins with an in-depth understanding of your business, your goals and an assessment of your team. We focus first on the key principles of customer retention, strengthening the capability of your team, supporting a high performance culture, training your sales people to create better outcomes for your customers, all while we work to align your brand with your marketing, website, sales process, sales training, advertising and culture. Through design: web, graphic design, coaching, training and multi-media, we work together to develop your team to provide communications to better understand and exceed your customers expectations. We are a team of expert sales and marketing professionals, each the best in their respective fields, who work together to provide the tools necessary to help you increase your sales.

Each person on our team can help you position your company to make sure the public receives the message you want that is consistent with your brand and aligned with your primary sales goals.

The Business Source team members each have the knowledge, experience and the passion to get things done for you, without the overhead cost of traditional marketing firms or ad agencies. (links to the page below)

This single source low overhead approach creates new efficiencies and simplifies your efforts as we work directly with you to coordinate all aspects key to your customer development process and its successful implementation to maximize your selling systems.

How is The Business Source Different
Than Traditional Ad Agencies?

Better understand why The Business Source LLC may be the right choice for you. My experience comes from 30+ years of having worked with hundreds of businesses developing marketing strategies, sales training and ad campaigns. I became frustrated with the premise of only being able to represent the one company I worked for. I knew there was a better way to help companies and sales professionals develop single-source solutions that go beyond the superficiality of one-dimensional media efforts and even worse, expensive and inefficient ad campaigns. The traditional advertising model isn't working. Companies today need affordable in-depth, top to bottom and bottom to top coaching, training, marketing and advertising solutions from a team of talented and experienced experts. Five years ago I recognized that start ups, small businesses and professionals did not have access to experienced, high performance solutions to increase sales. Traditional ad agencies charge too much, don't have the depth and experience and are focused primarily on the message and the delivery of that message; high cost, one dimensional and not positioned for the new economy. We are in the business of small business. We are multi-dimensional and provide single-source, cost effective solutions to develop high performance people and companies. Learn why advertising comes last after marketing and training. Learn why engaging multiple disciplines at the same time and bringing brand alignment to the three key business drivers leads to long-term, sustainable results to increase sales. Learn why most advertising doesn't work and how to increase sales in the new economy. Learn why advertising alone is not the answer to help you increase sales. Learn why we believe our country is in the "Design Age" and why this requires a paradigm shift in your strategic business and customer development planning.

Let's begin with a dose of transparency.

Thank you for finding The Business Source LLC. Over the past three years, I've built a team of experts, each the best in their field relatively speaking. Only constant innovation, research and development keep a person, a team or a company on the leading edge. We believe that companies and professionals need outside help in addition to strong internal company management and leadership. This is a new economy. We've been through the industrial age, the information age and now we enter the design age. How will you re-design your business to create a high performance culture that will create a sustainable system to increase customer loyalty and retention? How will you strengthen the capabilities of your staff, so from the gatekeeper that answers the phone to the owners office, everyone can state the mission, objectives and brand statement of the company? How will you execute a new customer development strategy that fills your pipeline with qualified prospects and supports a sales team that can effectively uncover prospect needs and present viable solutions that can be implemented? How will you follow up to make sure your products and services are delivered to fit your customers' needs? How will you make sure your product and service solutions exceed your customers' expectations?

The Business Source LLC professionals listed below are dedicated to helping create high performing cultures and strengthening customer relationships in your business.

today or contact John Russell directly 1-608-445-7462 to learn how we can be of service to your company to strengthen your business, increase your sales and profits.

Single Source Solutions!

One firm, one team of experts, experienced in working together for you and your customers.

Call John at 608-445-7462 or to schedule a time to talk.