Creating new processes and service takes courage.  You can do market research and determine how to design something new, or you can follow your instinct and just do it!  Innovate!  Wikipedia says innovation is, “the creation of better or more effective products, processes, services, technologies, or ideas that are accepted by markets, governments, and society. Innovation differs from invention in that innovation refers to the use of a new idea or method, whereas invention refers more directly to the creation of the idea or method itself.

A new idea doesn’t have to be a new product or service.  It could be a different way of looking at something that already exists.  Sometimes you can’t see the end result.  But you know if you don’t create some new energy and a new approach, nothing will change.  When things stay the same, competition passes you by.

So change is good.  Don’t be afraid of change.  Welcome change.  Learn how to channel the energy that change brings into positive experiences.

Innovate!  Do something different!  Do something new!  Don’t be afraid.

An excerpt from Ken Brand’s book, “Less Blah Blah and More Ah Ha.”

Trust is earned when we:
• Treat others with respect and courtesy.
• Communicate with calm confidence.
• Listen more than talk.
• Include facts, details, names, dates, statistics, testimonials, references, and sources. Strive to show, not tell.
• Employ professional-grade tools, systems, techniques, and people.
• Act energetic, enthusiastic, and in the present.
• Take pride in our work, demonstrate commitment, respond promptly, and act professionally.
• Ask lots of questions about what, how and when they want it, so we can deliver it their way.
• Collaborate, accept responsibility, keep our commitments, and correct our mistakes with a positive attitude.
• Provide a detailed, written marketing plan, including examples, samples, and track record results.
• Keep our clients informed in ways that respect what, how, and when they want their information.
• Lead with a positive attitude, candid conversations, and crisp execution.
• Are consistent in word and deed.
• Admit when we don’t know something and are prepared to find the correct answer, pronto.
• Allow our clients to fire us on the spot if we break a promise, slack, or suck. No questions asked. No fees. No hassles.
Facing the Trust Challenge Together
I’ve been in this business for over thirty-two years. During that time, civilian perceptions of our profession haven’t budged out of the cellar. If anything, advances in technology and gains in societal savvy have made it easier than ever for all of us to spot and avoid lame sales people. The advent and adoption of Internet ratings systems like Yelp.com, Zillow.com, and social media networks like Facebook mean that wary citizens can now identify, choose, and recommend trustworthy service providers, as well as instantly warn their friends and followers whom to avoid.
For you and me, this is fantastic news. By infusing your business approaches with the trustworthy actions outlined in this book, combined with your excellent personality traits and life experiences, it’s easy for you to rise above the vast pack of mediocre real estate agents. Instead of your clients hearing Blah-Blah when you engage with them, they’ll think Ah-Ha, this real estate agent is unique, behaves in trustworthy ways, and is choosable. The future for you is bright.

Ken’s book is available at Amazon.com.