I have worked with business owners in my professional career since 1985. As a Certified Radio Marketing Consultant I learned early on to conduct a brief and effective customer needs analysis. I had to be brief because the business owners I work with are busy running their company and the last thing they want is for some rookie sales rep to waste their time. Do your homework before you make the first call. Be respectful of business owner’s time.

I’ve spent over 30 years learning about business from both inside and outside businesses. This three decade study has allowed me to be able to apply what I’ve learned to help all business owners improve their effectiveness as leaders and managers. I started my company because most business owners struggle to have the time and money to develop strategic marketing plans and to train their sales people. It’s difficult to keep up with the challenges within your business category, much less keep current with changes in digital marketing, advertising, social media and all things internet.

Then the challenge of training your staff so they can effectively administer your company’s mission and understand the nuances involved in creating a positive customer experience so you can build your business reputation with the dozens of online forums and social media channels.