We met with a client today to prepare for a video shoot next week.  Part of the reason this client wants a new video is to enhance the search engine optimization for the company website.  Another reason is to help others understand the quality results this business creates.

One thing I learned today is a film technique called Autere film theory.  The director or videographer in our case is the autere (author) of the story we’ll tell with this video.

Read more here:  http://en.wikipedia.org/wiki/Auteur_theory.

Video is a powerful tool to increase sales.  Interested?  Let’s talk.

A great use of video is to videotape your sales people in action, then play it back and use the video as an educational tool for sales training.

If you’re like most sales people, July marks the mid-point of the selling year.  Technically we should be close to having 66% of our sales goals achieved and on the books.  Why 66%?

Because there is very little selling to new businesses late in the 4th quarter.  Sales is a process and getting your sales quota in by on or around November 1st is a better way.  Then you can concentrate on setting goals for the next year and invest your time in December working on new business for the next year and contract renewals with existing clients.

So what if you’re not at 66% to goal at this point in the year?  There’s still plenty of time.

Revisit your goals and identify actions you can take in July and August to really help some prospects and customers in September through December.  Consumers want great value and great service.  Businesses want the same and they need help.  Not the package of the week, they want real ideas to help them advance their sales strategy.

Are you prepared to kick off the second half of the year and chart and action plan that’s measurable to hit your goal by November?  Now is the time to get started.

If you need help, visit my website and I’ll help you develop new solutions to increase sales.