We met with a client today to prepare for a video shoot next week. Part of the reason this client wants a new video is to enhance the search engine optimization for the company website. Another reason is to help others understand the quality results this business creates.
One thing I learned today is a film technique called Autere film theory. The director or videographer in our case is the autere (author) of the story we’ll tell with this video.
Read more here: http://en.wikipedia.org/wiki/Auteur_theory.
Video is a powerful tool to increase sales. Interested? Let’s talk.
A great use of video is to videotape your sales people in action, then play it back and use the video as an educational tool for sales training.