Van Nutt Executive Director - Middleton Chamber of Commerce I have had the pleasure of working with John Russell, principal of The Business Source, for over a decade. We have served together in Middleton Chamber of Commerce leadership capacities, on multiple... Click here for the rest of the testimonial

Kurt Sipple President - Applied Tech John has been instrumental in helping us develop our sales process. He is a master at facilitating a thought-provoking and motivational discussion. His breadth of experience and no-nonsense approach... Click here for the rest of the testimonial

Kim Pratt John has a keen eye for a customer's needs and has a direct detailed plan to reach each goal. I've seen John diagnose a problem for a client, create a detailed game plan and work that plan with tremendous results...Click here for the rest of the testimonial

Kevin Patrick Before I was promoted to Sales Training Coach, I worked as a Sales Consultant directly for John, John is one of the most employee-focused managers for whom I've ever worked. By employee-focused, I don't mean "micro-manager". John's focus was...Click here for the rest of the testimonial

Jennifer Walker John Russell is an expert when it comes to developing relationships with his clients and understanding their needs. He also makes sure that he is a dependable resource when it comes to Sales Strategies and understanding your own clients better. John has taught me...Click here for the rest of the testimonial

Diane Walder Director of Communications - Badger State Games On behalf of the Wisconsin Sports Development Corporation, I want to thank you again for your outstanding work in developing the Badger State Games billboard campaign. I approached you... Click here for the rest of the testimonial

Chuck Mefford Creative, energetic, experienced and most of all someone you can trust your business with. John is a "get it done" kind of guy who...Click here for the rest of the testimonial

Terry Healy-Lemke Manager Search and Placement - Celerity Staffing Solutions It has been an absolute pleasure working with you. Your approach to Sales Training is very refreshing, motivating, and produces excellent results. Thank you very much for all of your wonderful ideas...Click here for the rest of the testimonial

Bob Morris I've personally known John for over 20 years. He was one of my best students at the University of Wisconsin-Whitewater. Since that time I have been impressed by John's career growth and development. If you want to improve your sales, raise your level of awareness in the marketplace, or align your communications to...Click here for the rest of the testimonial

Jim Scheuerman I first had the privilege of meeting John at Dream Kitchens. Through this association, I began to realize that John was the real deal and his words were always followed up by action. There was no smoke and mirrors. When you work with John...Click here for the rest of the testimonial

Marv Holewinski WeatherTime Radio Network I am writing this letter in reference to John Russell. For nearly 30 years, our weather consulting company has been providing radio stations throughout the Midwest, with customized, on-air, weather reports... Click here for the rest of the testimonial

Sue Estes John worked with me as a personal sales coach and provided input on our sales communications. John is an "outside the box" thinker and provides solutions to convey powerful messages that focus on individual client needs. We don't take a "cookie cutter" approach...Click here for the rest of the testimonial

Mary Claire Lanser Lanser Public Affairs - On behalf of United Ethanol LLC My firm manages public affairs for many clients in rural communities, including United Cooperative. We have been involved with securing... Click here for the rest of the testimonial

John Russell

President and Owner of The Business Source LLC

The idea to provide single source sales solutions for small business owners began two decades ago, when John realized the work he was doing as an advertising consultant for small business was only one dimensional. "I couldn't provide the full complement of services my clients needed when I only represented one company". It was at that moment that The Business Source LLC began to formulate.

Today John leads a team of independent, vested professionals, each hand picked for their capabilities as the best in their respective fields. We work together as a single company focused entirely on creating successful solutions for our clients. When I formed the business, I did so in a way that allows us to provide low cost, high quality solutions that small businesses can afford. In a sense we pioneered the virtual office business model for marketing firms in Wisconsin, where we don't have the expense and overhead of a traditional brick and mortar company. Our ability to stay engaged wherever we're at, to pull together quickly to develop and deliver exactly what the client needs in ways that are smarter, better and faster than traditional marketing firms is unique.

John has been coaching, training and leading small business owners in many different business categories for the past 15 years. After a 20 year career in radio sales and sales management, where John helped generate over $10MM in sales, John joined Certified Speaking Professional and Professional Sales Trainer Chris Lytle as the Director of Marketing and helped launch a successful web-based, e-learning sales training system as a start up helping to generate over $4MM in sales in 2 years. Seeing that the future was in helping other business owners increase sales, John branched out by working in the Outdoor Advertising industry with Adams Outdoor, before becoming the Sales and Marketing Director for Dream Rooms by Dream Kitchens, a successful kitchen design and build firm in Madison.

Over the years John has coached numerous area business leaders and companies with the goal of increasing sales, revenue and personnel effectiveness. John has served as President of the Middleton Chamber of Commerce in addition to being a featured presenter and facilitator for the Madison Area Chamber of Commerce Business Roundtables. In May of 2000 John was featured in Selling Power Magazine in a story titled, "Probing For Real Objections", under the skills workshop heading.

In September of 2000 John was featured again in Selling Power Magazine in an article titled, "Win Back Lost Accounts".

John earned a Bachelor of Arts degree in Speech Communications and Marketing at the University of Wisconsin-Whitewater, earned the Master Sales Performer designation and Certified Radio Marketing Consultant in the radio industry.

John Today or call direct 1-608-445-7462

if you want to increase sales, strengthen your customer development process and create a high performance culture for your company.