President and Owner of The Business Source LLC
The idea to provide single source sales solutions for small business owners began two decades ago, when John realized the work he was doing as an advertising consultant for small business was only one dimensional. "I couldn't provide the full complement of services my clients needed when I only represented one company". It was at that moment that The Business Source LLC began to formulate.
Today John leads a team of independent, vested professionals, each hand picked for their capabilities as the best in their respective fields. We work together as a single company focused entirely on creating successful solutions for our clients. When I formed the business, I did so in a way that allows us to provide low cost, high quality solutions that small businesses can afford. In a sense we pioneered the virtual office business model for marketing firms in Wisconsin, where we don't have the expense and overhead of a traditional brick and mortar company. Our ability to stay engaged wherever we're at, to pull together quickly to develop and deliver exactly what the client needs in ways that are smarter, better and faster than traditional marketing firms is unique.
John has been coaching, training and leading small business owners in many different business categories for the past 15 years. After a 20 year career in radio sales and sales management, where John helped generate over $10MM in sales, John joined Certified Speaking Professional and Professional Sales Trainer Chris Lytle as the Director of Marketing and helped launch a successful web-based, e-learning sales training system as a start up helping to generate over $4MM in sales in 2 years. Seeing that the future was in helping other business owners increase sales, John branched out by working in the Outdoor Advertising industry with Adams Outdoor, before becoming the Sales and Marketing Director for Dream Rooms by Dream Kitchens, a successful kitchen design and build firm in Madison.
Over the years John has coached numerous area business leaders and companies with the goal of increasing sales, revenue and personnel effectiveness. John has served as President of the Middleton Chamber of Commerce in addition to being a featured presenter and facilitator for the Madison Area Chamber of Commerce Business Roundtables. In May of 2000 John was featured in Selling Power Magazine in a story titled, "Probing For Real Objections", under the skills workshop heading.
In September of 2000 John was featured again in Selling Power Magazine in an article titled, "Win Back Lost Accounts".
John earned a Bachelor of Arts degree in Speech Communications and Marketing at the University of Wisconsin-Whitewater, earned the Master Sales Performer designation and Certified Radio Marketing Consultant in the radio industry.
John Today or call direct 1-608-445-7462
if you want to increase sales, strengthen your customer development process and create a high performance culture for your company.