Testimonials

Sue Estes John worked with me as a personal sales coach and provided input on our sales communications. John is an "outside the box" thinker and provides solutions to convey powerful messages that focus on individual client needs. We don't take a "cookie cutter" approach...Click here for the rest of the testimonial

Kurt Sipple President - Applied Tech John has been instrumental in helping us develop our sales process. He is a master at facilitating a thought-provoking and motivational discussion. His breadth of experience and no-nonsense approach... Click here for the rest of the testimonial

Diane Walder Director of Communications - Badger State Games On behalf of the Wisconsin Sports Development Corporation, I want to thank you again for your outstanding work in developing the Badger State Games billboard campaign. I approached you... Click here for the rest of the testimonial

Bob Morris I've personally known John for over 20 years. He was one of my best students at the University of Wisconsin-Whitewater. Since that time I have been impressed by John's career growth and development. If you want to improve your sales, raise your level of awareness in the marketplace, or align your communications to...Click here for the rest of the testimonial

Kevin Patrick Before I was promoted to Sales Training Coach, I worked as a Sales Consultant directly for John, John is one of the most employee-focused managers for whom I've ever worked. By employee-focused, I don't mean "micro-manager". John's focus was...Click here for the rest of the testimonial

Kim Pratt John has a keen eye for a customer's needs and has a direct detailed plan to reach each goal. I've seen John diagnose a problem for a client, create a detailed game plan and work that plan with tremendous results...Click here for the rest of the testimonial

Chuck Mefford Creative, energetic, experienced and most of all someone you can trust your business with. John is a "get it done" kind of guy who...Click here for the rest of the testimonial

Marv Holewinski WeatherTime Radio Network I am writing this letter in reference to John Russell. For nearly 30 years, our weather consulting company has been providing radio stations throughout the Midwest, with customized, on-air, weather reports... Click here for the rest of the testimonial

Mary Claire Lanser Lanser Public Affairs - On behalf of United Ethanol LLC My firm manages public affairs for many clients in rural communities, including United Cooperative. We have been involved with securing... Click here for the rest of the testimonial

Jim Scheuerman I first had the privilege of meeting John at Dream Kitchens. Through this association, I began to realize that John was the real deal and his words were always followed up by action. There was no smoke and mirrors. When you work with John...Click here for the rest of the testimonial

Jennifer Walker John Russell is an expert when it comes to developing relationships with his clients and understanding their needs. He also makes sure that he is a dependable resource when it comes to Sales Strategies and understanding your own clients better. John has taught me...Click here for the rest of the testimonial

Van Nutt Executive Director - Middleton Chamber of Commerce I have had the pleasure of working with John Russell, principal of The Business Source, for over a decade. We have served together in Middleton Chamber of Commerce leadership capacities, on multiple... Click here for the rest of the testimonial

Terry Healy-Lemke Manager Search and Placement - Celerity Staffing Solutions It has been an absolute pleasure working with you. Your approach to Sales Training is very refreshing, motivating, and produces excellent results. Thank you very much for all of your wonderful ideas...Click here for the rest of the testimonial

The Process

Initial meeting:

Discuss preliminary needs analysis.
Review overall company sales and marketing performance over the past year.
Discuss the current situation, challenges and opportunities for the year ahead.
Determine potential solutions and share preliminary recommendations.

Partnership meeting:

Review proposed recommendations.
Discuss budgets related to the tools necessary to increase your sales and improve your sales process.

Let's get started:

Solutions and proposal presented to confirm partnership.
Write and confirm critical path action plan to begin executing the solutions.
Solutions and timeline vary. They may be project based or long term.

Take action:

Actions to deliver solutions vary depending on need. This may include any or all the following items.

Review overall branding and customer development process to identify gaps and solutions.
Staff meetings to open dialog about feelings, opportunities and solutions.
Discussion of sales goals for individuals and company.
Review, profile, identify and discuss target customers.
Review current customer list and outline retention and loyalty strategies.
Review future prospect list and discuss sales and marketing strategies.
Marketing collateral review to determine best approach to brand alignment.
Advertising review to determine past strategies; what worked, what didn't.
Sales process and tools review to learn what's working, what is not and what is needed.
Develop new perspectives with staff about personal, professional training and development.
Develop new creative for print, electronic and website media.
Discuss interactive media options.
Discuss media strategy, placement and timing.

today or contact John Russell directly 1-608-445-7462 to learn how we can be of service to your company to strengthen your business, increase your sales and profits.