The Business Source LLC

Actions

Currently The Business Source Team is working a number of different website projects.  Designing websites and the information that needs to be presented is a real challenge.  The desired outcome in terms of what the value is to the site visitor is key.  While we work daily to design and build communication tools for our clients to share their key selling features, competitive advantages and points of differentiation, we are also always checking our own language and business design to help sales people and business owners like you better understand the value that we provide.  

Our next project is Entrepreneurs and Startups.com.  The site won't be live for a few months, but the process of design and build has begun.

Stay tuned.

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The Process

Come along with me on a short journey to better understand why The Business Source LLC may be the right choice for you.

Initial meeting:

  • Discuss preliminary needs analysis.
  • Review overall company sales and marketing performance over the past year.
  • Discuss the current situation, challenges and opportunities for the year ahead.
  • Determine potential solutions and share preliminary partnership investment options.

Partnership meeting:

  • Review proposed recommendations.
  • Discuss budgets for marketing, advertising and sales training.

Let's get started:

  • Solutions and proposal presented to confirm partnership.
  • Write and confirm critical path action plan to begin executing the solutions.
  • Solutions and timeline vary. They may be project based or long term.

Take action:

Actions to deliver solutions vary depending on need. This may include any or all the following items.

  • Review overall branding and customer development process to identify gaps and solutions.
  • Staff meetings to open dialog about feelings, opportunities and solutions.
  • Discussion of sales goals for individuals and company.
  • Review, profile, identify and discuss target customers.
  • Review current customer list and outline retention and loyalty strategies.
  • Review future prospect list and discuss sales and marketing strategies.
  • Marketing collateral review to determine best approach to brand alignment.
  • Advertising review to determine past strategies; what worked, what didn't.
  • Sales process and tools review to learn what's working, what is not and what is needed.
  • Develop new perspectives with staff about personal, professional training and development.
  • Develop new creative for print, electronic and website media.
  • Discuss interactive media options.
  • Discuss media strategy, placement and timing.