"If you have a sincere and open heart, you naturally feel self-worth and confidence, and there is no need to be fearful of others." - Tenzin Gyatso; The fourteenth Dalai Lama from Compassion and the Individual
John worked with me as a personal sales coach and provided input on our sales communications. John is an "outside the box" thinker and provides solutions to convey powerful messages that focus on individual client needs. We don't take a "cookie cutter" approach... Click here for the rest of the testimonial
Before I was promoted to Sales Training Coach, I worked as a Sales Consultant directly for John, John is one of the most employee-focused managers for whom I've ever worked. By employee-focused, I don't mean "micro-manager". John's focus was... Click here for the rest of the testimonial
John has a keen eye for a customer's needs and has a direct detailed plan to reach each goal. I've seen John diagnose a problem for a client, create a detailed game plan and work that plan with tremendous results... Click here for the rest of the testimonial
I've personally known John for over 20 years. He was one of my best students at the University of Wisconsin-Whitewater. Since that time I have been impressed by John's career growth and development. If you want to improve your sales, raise your level of awareness in the marketplace, or align your communications to... Click here for the rest of the testimonial
I first had the privilege of meeting John at Dream Kitchens. Through this association, I began to realize that John was the real deal and his words were always followed up by action. There was no smoke and mirrors. When you work with John... Click here for the rest of the testimonial
Creative, energetic, experienced and most of all someone you can trust your business with. John is a "get it done" kind of guy who... Click here for the rest of the testimonial
John Russell is an expert when it comes to developing relationships with his clients and understanding their needs. He also makes sure that he is a dependable resource when it comes to Sales Strategies and understanding your own clients better. John has taught me... Click here for the rest of the testimonial
Manager Search and Placement - Celerity Staffing Solutions It has been an absolute pleasure working with you. Your approach to Sales Training is very refreshing, motivating, and produces excellent results. Thank you very much for all of your wonderful ideas... Click here for the rest of the testimonial
Executive Director - Middleton Chamber of Commerce I have had the pleasure of working with John Russell, principal of The Business Source, for over a decade. We have served together in Middleton Chamber of Commerce leadership capacities, on multiple... Click here for the rest of the testimonial
Director of Communications - Badger State Games Dear John,
On behalf of the Wisconsin Sports Development Corporation, I want to thank you again for your outstanding work in developing the Badger State Games billboard campaign. I approached you... Click here for the rest of the testimonial
Lanser Public Affairs - On behalf of United Ethanol LLC Dear John,
My firm manages public affairs for many clients in rural communities, including United Cooperative. We have been involved with securing... Click here for the rest of the testimonial
President - Applied Tech John has been instrumental in helping us develop our sales process. He is a master at facilitating a thought-provoking and motivational discussion. His breadth of experience and no-nonsense approach... Click here for the rest of the testimonial
WeatherTime Radio Network I am writing this letter in reference to John Russell. For nearly 30 years, our weather consulting company has been providing radio stations throughout the Midwest, with customized, on-air, weather reports... Click here for the rest of the testimonial
John worked with me as a personal sales coach and provided input on our sales communications. John is an "outside the box" thinker and provides solutions to convey powerful messages that focus on individual client needs. We don't take a "cookie cutter" approach in our business and neither does John. John is a man of integrity who personally cares about your personal and professional success and is someone who I value as a mentor, business coach, and as a friend.
Before I was promoted to Sales Training Coach, I worked as a Sales Consultant directly for John, John is one of the most employee-focused managers for whom I've ever worked. By employee-focused, I don't mean "micro-manager". John's focus was on making sure that the people, who worked directly for him were properly trained and positively motivated to succeed. His knowledge of how to sell, which he shared with me and others is second to none. I closely observed how he managed his team and I truly learned a great deal, which I incorporate into my management style in my current role. I strongly recommend John as a mentor, coach and sales professional.
John has a keen eye for a customer's needs and has a direct detailed plan to reach each goal. I've seen John diagnose a problem for a client, create a detailed game plan and work that plan with tremendous results that go above and beyond the expected goal. His level of integrity and expertise is amazing. Introduce yourself to John. You won't regret it.
I've personally known John for over 20 years. He was one of my best students at the University of Wisconsin-Whitewater. Since that time I have been impressed by John's career growth and development. If you want to improve your sales, raise your level of awareness in the marketplace, or align your communications to present a powerful message, Russell is the guy for the job. I have referred two clients to him in the past month alone - that's how confident I am in John's ability to meet or exceed expectations.
I first had the privilege of meeting John at Dream Kitchens. Through this association, I began to realize that John was the real deal and his words were always followed up by action. There was no smoke and mirrors. When you work with John, you have the benefit of his knowledge and experience, sincerity, commitment, and his results driven desire to succeed at whatever project he undertakes. Most of all, John has integrity. You can trust him completely. I am grateful that we have crossed paths.
Creative, energetic, experienced and most of all someone you can trust your business with. John is a "get it done" kind of guy who helps you think BIG and make Big Things happen!
John Russell is an expert when it comes to developing relationships with his clients and understanding their needs. He also makes sure that he is a dependable resource when it comes to Sales Strategies and understanding your own clients better. John has taught me several techniques on how to stay in touch with my clients and help them understand that I am on their team and they can turn to me as their graphic design resource. Thank you John for sharing your knowledge!
Dear John,
It has been an absolute pleasure working with you. Your approach to Sales Training is very refreshing, motivating, and produces excellent results. Thank you very much for all of your wonderful ideas.
The marketing letters and tips for strengthening customer relationships have been key to accelerating my success. I am very happy to tell you that within two months of implementing a few of your suggestions, I experienced the best month that I have had in my 15-year career as a Recruiter!
The giving attitude and the passion that you bring to your consulting is clearly illustrated in your approach to clients. Intuitively you were able to tailor your training to my particular situation and help me distill my sales techniques. Since working with you, I have been able to transition my direction to more of a focus on Executive Placements, which promises to be a rewarding and fulfilling avenue for my career.
Your sales training/consulting methodology is inspirational, and it is very clear that you truly do want to help your clients and make a difference. I am very pleased with the positive transformation you have helped me realize and would highly recommend your services to anyone interested in achieving the sales results they know they are capable of.
Wishing you continued success in 2009!
I have had the pleasure of working with John Russell, principal of The Business Source, for over a decade. We have served together in Middleton Chamber of Commerce leadership capacities, on multiple committees, through the best and worst of situations. He is a committed, highly skilled, sales and marketing professional.
I have participated in The Business Sources Customer Development program, and found it to contain great information for a broad range of businesses. Given Johns professional and Chamber leadership experience, the expectations were high. From some Marketing 101 perspectives to a great 20 Action takeaway, John delivered valuable insights.
Spend some time with John and The Business Source. Youll appreciate his passion for creating successful, affordable, sustainable business practices. Hes done his homework, and is a terrific resource for good business.
I can highly recommend The Business Source, and would be happy to share my specific experiences with you.
Dear John:
On behalf of the Wisconsin Sports Development Corporation, I want to thank you again for your outstanding work in developing the Badger State Games billboard campaign.
I approached you with this job with very little time and resources to develop a comprehensive and effective campaign. But through your generous hard work, diligence and considerable expertise, the billboard design was gorgeous, the organization and follow-through were superb and the locations were excellent. It's remarkable to me how you put this difficult project together so quickly, effectively and economically.
In addition, you performed this miracle cheerfully and seemingly without effort. Your customer care was magnificent and you made me feel like your only client.
Please know that I will recommend you and Adams Outdoor to anyone needing these kinds of services. You do really fine work, and I thank you very much.
Dear John,
My firm manages public affairs for many clients in rural communities, including United Cooperative. We have been involved with securing approvals from the City of Milton for United Ethanol LLC and, more recently, soliciting investors for the ethanol plant.
We'd held investor information meetings since June 20, relying on mailings and word of mouth to draw attendees. We were disappointed with the turnout we saw. Frankly, I called you out of desperation because we only have until August 17 to raise enough money for financial closing.
I remember the day I called you. You told me this is your specialty and that, even though I wasn't giving you even the minimum amount of time that you usually need to put together an ad campaign, I was talking to the guy who could get it done. We committed to a round of advertising for our July meetings.
You were right. Once the ads ran, attendance at our meetings (and investment checks written) increased dramatically. We owe a debt of gratitude to Pam Jahnke for producing the ads, talking about United Ethanol as part of her news segments, and including us on her website. Everyone I talk to is a huge "Pam fan".
We have now exceeded 83% of our goal. Are we using your services to advertise our remaining meetings? You bet. You've made a believer of using radio to get the message out to our target audience.
Thank you for your wisdom, professionalism, and for getting this done for us on very short notice. When this plant starts operating, you can take pride in having been a partner to make it happen.
John has been instrumental in helping us develop our sales process. He is a master at facilitating a thought provoking and motivational discussion. His breadth of experience and no-nonsense approach allow him to ask pertinent questions that quickly get to the heart of the matter while allowing us to head in the direction best suited for us.
John has taught us that a good sales process can create a predictable outcome from something as seemingly random as sales. He did this by asking us to describe our unique value proposition. I had HEARD the word "value proposition" before but had no idea how to define Applied Tech's. When he asked me to "define what a good prospect looks like", it hadn't even occurred to me that I could define an ideal client for my company. It occurred to us that we had defined a target audience but not an ideal candidate. Our sales process is still not perfect but we are well on our way to creating a repeatable process that we can rely on for years to come.
I am writing this letter in reference to John Russell.
For nearly 30 years, our weather consulting company has been providing radio stations throughout the Midwest, with customized, on-air, weather reports. Our weather reports have been heard on over 125 radio stations. Nearly all of our income is generated selling radio ads, adjacent - to, our reports.
Due to significant, on-going changes in the radio business, and heightened by the 911 disaster, our company's stability was threatened by several years of declining revenue.
I sought the help of John Russell, who I knew was involved in sales and marketing for more than 20 years. At the time I didn't know he was the sales manager at a renowned sales training company. John was eager to provide me with personalized training and real-time (dealing with real clients) coaching.
The results were almost immediate. With John's help and coaching I quickly learned that I was able to secure meetings with potential customers that I could never get in the past. And with John's step-by-step sales system, I was able to develop relationships during the sales process, which is the key to sales success.
To make a long story short, one year after beginning my coaching sessions with John, my confirmed sales are already double what they were a year ago. Further, I am engaged in other transactions that could triple my sales volume from last year. And I have another 10 potential customers in my "marketing system pipeline", that John has taught me.
If you are considering using John Russell for professional or personal coaching, I invite you to call me personally (608) 833-1515, and I will be happy to share my experiences with you! John's coaching has turned my professional and personal life around! There is absolutely no doubt in my mind that he can, and will, do the same for you!
today or contact John Russell directly 1-608-445-7462 to learn how we can be of service to your company to strengthen your business, increase your sales and profits.